This award winning dry rub blend of salt, pepper, garlic, chili powder, and paprika is perfect for beef! But don?t be fooled by the name, use it as a base layer on chicken, pork, or ribs, seafood, or fish for that extra kick of heat. It?s also great when it comes to saut?ing and grilling vegetables. This secret blend of spices is guaranteed to wake up your tastebuds!